We started as a general DTC marketing agency. Fashion brands, supplement companies, the usual mix. Artists were among those early clients - people selling prints and original work through Shopify, trying to figure out paid social. After working with more than twenty of them, something became clear: we were genuinely good at this, and the results felt different. Not just ROAS numbers - actual artists paying their rent, buying back their time, staying in the studio instead of taking on commission work they did not want.

The gap was always the same. Great work, real audiences, and almost no infrastructure behind it. A store that leaked customers at checkout. Ad accounts set up wrong from the start. Prices that left nothing after fulfilment. Nobody had connected all the pieces - the right store, the right ads, the right pricing - into something that actually worked together.

So we stopped taking on general clients and built something specific. We price on revenue share because we have no interest in billing someone who is not growing - if the artist does not win, neither do we. We keep the client list small enough that we know each person's work properly. The goal has always been the same: get artists to a point where they make a full-time income from what they love, and then get out of their way.